Helen Doron English is an English education franchise founded by Ms. Helen Doron, a language scientist, in Israel in 1985. It teaches English as if children were learning their native language with the aim of studying happily. It has developed and uses 100% of its own textbooks, including more than 100 curriculums and 900 songs, games, and AR contents, and is famous for its education method based on the Israeli debate style of education, Havruta. It has maintained the top market share in English education institutions in Europe and recorded annual sales growth of 300% in China. Currently, there are 3 million students in the world with 1,000 running centers in 37 countries, and Korea is expanding its regular English kindergarten and learning center starting in Dongtan in 2013.